A little intro
I have been working in the field of Employer Branding for several years. In my opinion, Employer Branding is an important strategic measure to increase a company’s success. That’s why I share my knowledge with companies and employees to make the topic easy to understand, accessible and successful.
Employer Branding Strategy
Analysis, set up, implementation & controlling – the first step for all activities.
Internal surveys are possible without high costs.
Social media is essential for Employer Branding to target reachable candidates online.
For the career site, blog articles are a must-have. They can also be shared from private profiles.
Employer branding activities need to be analyzed, from employee absenteeism to clicks on the website.
Design outstanding job ads to encourage applications. Whether it’s women, IT workers, Gen Z – wording, benefits, images are great ways to create an exceptional job ad.
With elaborated campaigns we underline the employer brand and attract top talents.
Employer Rating Portals
Create a reputation concept, present the employer brand correctly on kununu & Glassdoor & show appreciation. My greatest success: increasing the recommendation rate by 30%.
From pre-onboarding concept to the first working day, (social) integration, surveys and welcome days to the takeover interview. A perfect employee experience is important to make the new colleague feel welcome.
Every career site should be easy to find, cover relevant topics for the target group, and be clear, understandable and appealing. In addition, the application process should be simple
Easy upload of application documents, quick feedback from the recruiting / department, constant feedback, uncomplicated conclusion of contracts, these are all topics that express appreciation and have become a competitive advantage.
Hands-on & creative – Every Employer Branding Manager should know Creative Cloud basics to edit graphics to create extraordinary designs.
Campus Recruiting & Job Fairs
What Makes me STand out
in fact these activities demand my best qualities.
Passion & intrinsic motivation
I love my job, there is nothing that excites me as much as analyzing people and influencing them positively.
Creative & open minded
Budget oriented and farsighted
My most recent publications
What can you do to create a more diverse company culture, strengthen the work atmosphere and become more attractive to potential employees? Here are 21 tips for implementing diversity & inclusion.
Read up on how to create an employer branding strategy.
In this article you will get basic knowledge about employer branding.
I completed the exams but the desire was always stronger to do something with people and to be appreciated for my creative side.
I studied management for public institutions with a focus on human resources, then business administration with a focus on marketing (M.Sc). And there it was, my dream job with a mix of working with people and creativity. My dream job! And maybe because I know what it’s like to do something that doesn’t fulfill you at all.
– Zig Ziglar