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I’m Hanna

I am An INternational
Employer Branding

A little intro

about me

I have been working in the field of Employer Branding for several years. In my opinion, Employer Branding is an important strategic measure to increase a company’s success. That’s why I share my knowledge with companies and employees to make the topic easy to understand, accessible and successful.

My Skills


Employer Branding Strategy & EVP development

Analysis, set up an strong Employer Brand, implementation & controlling – the first step for all activities.

Employee Surveys

Internal surveys are possible without high costs.

Content Strategy

Before implementing individual measures in the area of communication, a content strategy should be developed.

Social Media

Social media is essential for Employer Branding to target reachable candidates online.


Blog Articles

For the career site, blog articles are a must-have. They can also be shared from private profiles.


Employer branding activities need to be analyzed, from employee absenteeism to clicks on the website.

Job Ads

Design outstanding job ads to encourage applications. Whether it’s women, IT workers, Gen Z – wording, benefits, images are great ways to create an exceptional job ad.


With elaborated campaigns we underline the employer brand and attract top talents.

Employer Rating Portals

Create a reputation concept, present the employer brand correctly on kununu & Glassdoor & show appreciation. My greatest success: increasing the recommendation rate by 30%.

Onboarding Concept

From pre-onboarding concept to the first working day, (social) integration, surveys and welcome days to the takeover interview. A perfect employee experience is important to make the new colleague feel welcome.

Career Site

Every career site should be easy to find, cover relevant topics for the target group, and be clear, understandable and appealing. In addition, the application process should be simple

Candidate Experience

Easy upload of application documents, quick feedback from the recruiting / department, constant feedback, uncomplicated conclusion of contracts, these are all topics that express appreciation and have become a competitive advantage.

Paid Advertisement

The advantage of advertisement at LinkedIn & Co. is the very precise target group.

Creative Cloud

Hands-on & creative – Every Employer Branding Manager should know Creative Cloud basics to edit graphics to create extraordinary designs.

Campus Recruiting & Job Fairs

I have already visited over 30 university fairs and worked out a university marketing strategy. I know the planning and implementation to become an successfull exhibitor.

What Makes me STand out

I usually describe my job as a mixture between creativity, empathy and foresighted trading & planning –
in fact these activities demand my best qualities.

Passion & intrinsic motivation

I love my job, there is nothing that excites me as much as analyzing people and influencing them positively.

Creative & open minded

Whether writing texts, taking pictures or editing images, I’m good at it. For a new idea or tool I am always available.

Budget oriented & farsighted

When analyzing needs and evaluations, I look closely and always keep an eye on costs and benefits.

My most recent publications

6 Erfolgsfaktoren für deine Corporate Influencer Strategie

6 Erfolgsfaktoren für deine Corporate Influencer Strategie

In diesem Artikel geht es um Corporate Influencer im Employer Branding – also darum, wie du Markenbotschafter in deinem Unternehmen nutzen kannst, um die Arbeitgebermarke zu stärken. Meine fünf Tipps für die ersten Schritte habe ich in diesem Artikel für dich...

My Education

After graduating from high school, I decided to train as an industrial clerk. I mainly had to deal with numbers. I’m sure some of you can relate to this. That was not my dream job!
I completed the exams but the desire was always stronger to do something with people and to be appreciated for my creative side.
I studied management for public institutions with a focus on human resources, then business administration with a focus on marketing (M.Sc). And there it was, my dream job with a mix of working with people and creativity. My dream job! And maybe because I know what it’s like to do something that doesn’t fulfill you at all.
“Passion – and humor will permit all of us to do some marvelous things.”
– Zig Ziglar